Rudechix exploded on the t-shirt scene in 2004 with the original design, "I'm cuter than you," which became an instant hit.  Sherry Mattson, owner and president of Rudechix, wanted the shirts to be fun to wear while also making a statement...something sassy and unique, not just the boring one liners. 
 
The next line introduced was baby apparel.  Mattson's friends starting having kids and wanted cool stuff for them to wear.  "Feed me dammit" pretty much summarized what the alterna-moms were thinking, and for the alterna-dad, "my dad can dropkick your dad" was created, which was quoted in The San Diego Union Tribune on November 11, 2005.
 
The next adventure was vending at tattoo and hot rod shows. Rudechix hit the scene in 2005 and has travelled to many states in the U.S. for these events. “My Daddy’s Tattoos are Sick” has been a consistent top seller, and the kids’ tattoo line also represents Mommy, Auntie, Uncle… even Grandma and Grandpa. “Getting Tattoos When I’m 18” usually makes people chuckle and is always a hit. For women, “Inked & Sexy” beaters and undies are very popular, while “Hot Piece of Ass” undies continue to fly off of our table at every show. “Daddy’s Little Gearhead” launched at The Grand National Roadster Show in 2009 and sold out, and “Future Pin-Up” and “Heartbreaker” complete the kustom kulture line for kids.

Along the way, Rudechix fell in love with roller derby…. sexy, beautiful, and athletic women skating in fishnets and makeup… and usually tattooed. What more could one ask for? This resurgence of the sport has swept the nation as well as other countries and the women in this sport are amazing, positive, and supportive. “Future Derby Chick” launched in 2008 at a Los Angeles Derby Dolls bout to enthusiastic buyers. Rudechix attended Rollercon in 2009, where the rest of the roller derby line was unveiled. “My Auntie Does Derby” sold out and “My Mommy’s a Skater” and “My Mom can Dropkick your Dad” showed support for the cool moms. Skaters were sporting our “Sexy Skater” beaters and undies around Las Vegas as well. 2010 includes a team sponsorship program to further support this awesome sport as well as more roller derby designs to be launched in the spring.

See our schedule on the Shows Page for details on our upcoming shows, and please stop by our booth and say hello. Rudechix is also featured in boutiques in the U.S. and Canada. Sherry Mattson is a Los Angeles resident who graduated from UC Irvine with a degree in Environmental Design. She is currently working on her MBA at Cal State Los Angeles.

Magazine Buzz for Rudechix
Five on Five, Spring 2010
Car Kulture Deluxe, October 2009
Baby Maternity Retailer, August 2009
Skin Deep UK, July 2009
Prick Magazine, May 2009
Savage Tattoo Magazine, October 2008
Prick Magazine, May 2008
Prick Magazine, Holiday Gift Guide, December 2007
Baby Shop Magazine, Fall/Winter 2007
Hudson's Children's Review, May/April 2007
Savage Tattoo Magazine, March 2007
Prick Magazine Holiday Gift Guide, December 2006
Pain Magazine, November 2006
Hudson's Children's Review, June 2006
Earnshaw's Children's Wear Review, April 2006

TEAM:

Models:  Audrey Blair, Carla Betz, Shahanna Hai, Heidi Langenfeld, Min Oh, Davonee Sou, Angelina Zamora, Marina del Rage, Sweet n Low
 
Girlz models:  Miranda Ault, Alyissa Reser, Davina McKinney, Bailey Rominger, Madison Emerson, Jasmine Melendez, Diamaya Avila
 
Boys model:  Chase Ault, Dagger Christensen, Braelyn Peterson, Connor Whitaker, Christian Melendez, Jonathan Melendez, Gavin Allen, Nico Sealy, Christopher Allen, Gavin Allen, Sora Church
 
Babies models:  Hunter Pennington, Kira Rose, Connor Whitaker, Caleb Mamos, Christian Montoya, Samantha Gomez, Scarlett Fisk, Ezzie Shuyler, Mia Chen, Tatiana Drummond, Madden Provost, Rafael Munoz, Charlotte Pinkerton, Sage Haley Rude, Itzel Avila, Ryder Sealy, Ryley Whitaker, Shane Fergus, Sophie Lathrop, Declan MacPhaill, Jolie F.
 
Photographer for Chix:  Jessica Espinoza,  Assistant: Corey Seeholzer
 
Makeup artists for Chix:  Alicia Cabo, Maribel Cardenas, Heather Chapman, Missy Neff, Dania Simental, Daniela Tricca